Do You Know How To Leverage Social Networks to Support Business Goals?
Expand Your Reach & Achieve Real-Time Results!
Discover how to use Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Instagram, FourSquare and Other Social Networking Websites to Manage Brand Reputation, Strengthen Customer Relationships, Get More Referrals & Generate Leads.
One Size Does Not Fit All - An Effective Social Media Marketing Strategy is About Defining Goals & Identifying The Right Social NetworksMany times a client will ask where should we start? I think the better question to ask is WHY to start? By defining the goal first, its much easier to determine the right path to follow to deploy a marketing initiative. A business targeting stay-at-home moms will have a completely different approach than a technology company marketing to Fortune 1000 companies. Social network marketing initiatives work in much the same way. What works on one network will not reach the same audience or generate the same results as what will be effective on another. We'll help determine the best strategy and path for your business to be effective in reaching your audience, then deploy, manage and track each initiative. By doing this you can effectively leverage social networks to align goals to marketing initiatives, deploy customer loyalty programs, expand audience reach and dramatically increase lead generation capablities.
Profile Optimization & RecommendationsThe right strategy begins with a well crafted profile. You wouldn't build a website without a Contact Us form right? How your company's social networking profile is set up can make or break the effectiveness of everything else you do on that network. We'll make sure you dot the I's and cross the T's so there aren't any missed opportunities and each is set up in a way that will facilitate communication and drive conversions with your audience.
How To Effectively Market To Social Networks
So, your CEO has said he wants your company to start using Twitter - now what? Its not enough to just be on a social network, you must use it effectively and for a purpose, which hopefully is to communicate with people. If you think blasting out a canned message over and over is going to bring you business, think again. Social networks works much like a phone line in your office. They are a two-way communication tool and should be used with tact and diplomacy for maximum effectiveness.
Think of it much like attending a networking event. You want to reach out to people who you are interested in meeting, listen to what they have to say and then respond accordingly. A premature sales pitch or one given in an inappropriate way or time will shoot you in the foot. But once you have established a relationship and earned trust, people welcome the chance to hear how you can help them.
Each company has different business needs and how they engage with others on social networks makes a big difference in achieving positive results. Still not sure where to begin?