Need to Improve Search Engine Rank?

Hiring an SEO Company is a Lot Like Working With a Personal Trainer

We're often asked: “How much does SEO cost?” and “How long it will take to get first page results on Google, Yahoo or Bing?”   Our answer: "That depends!"  Search Engine Optimization "SEO" is the process of getting your website in top athletic form to compete with other websites in the race to be #1.  Do you think it would be realistic to hire a personal trainer and expect to lose 50 lbs and have a perfect rock-hard body in 6 to 8 weeks?  Like your body, each website is built differently and many variables determine how the search engines will rank your website compared others.   

Google holds the majority of traffic with an average of 58% of all search engine traffic.  Google’s ranking algorithm was developed to ensure integrity, or relevance to terms that are being searched.  Google's methodology for ranking sites is strictly maintained to ensure web sites ranked on the highly coveted first page have earned the right to be there, which is why it is important to do the right things so your website can be a strong contender.

SEO is a Long-Term Strategy That Requires Commitment & Dedication

One day at the gym won’t deliver six-pack abs and the same holds true for your website. Whether you hire a professional SEO company or decide to do the work yourself, you must be willing to devote the time and resources necessary to improve site performance.  Commit to getting your website in top shape, even if that requires some hard work and heavy lifting.  Getting started is often difficult and can be painful, but your efforts will pay off.  Once you are there, you won’t need to train as hard, but you will need stay on a maintenance program to remain a contender.  A good SEO provider will educate you on how to realistically achieve your goals and maintain results in the future.

It Helps To Have The Right Equipment

If you want to be a long distance runner, it makes sense to buy a good pair of running shoes - Right?  Investing in a few good SEO tools, such as a search engine friendly content management system and shopping cart.  You will also want to evaluate your nutritional needs. In this case, your domain name, clean web page URLs, relevant fresh content, quality inbound links, etc. The right SEO tools make it much easier to achieve the results you desire in less time.

Cheaters Never Win & Winners Never Cheat

Just like an athlete who uses steroids to get ahead, a website that engages in “black hat” questionable practices can receive some unbelievable immediate results. But, just as top athletes are regularly drug tested, search engines frequently crawl and audit your site; and they will know if the rank was legitimately earned or not. If not, the site can be penalized by demoting its rank or even blacklisting it permanently from the index. Don’t be fooled or tempted by offers that sound too good to be true, many of those companies are out to make a quick buck at your expense. If you want to achieve a high rank for your website, work with a reputable provider, commit to the work, invest in some good tools and always follow the advice of your SEO Coach.