Effective Lead Generation
You work hard to win new business, and it's a fact that your existing client base is the best source for new business and referrals. However, many businesses struggle with this important step. If you want to significantly increase sales and grow your business you will want to put some thought into ways to tap into this valuable resource.
Personas - Get to KNOW Your Audience
One of the first steps in building trust and gaining loyalty as well as lead generation is to know who your audience is. By analyzing your best clients to understand their needs and challenges you will be able to better communicate and serve them. Developing Personas gives you a framework to have informed discussions about who your customers are, how they behave, and what they want. This will also help you understand what motivates them to take action - or the why behind the click so you can then maximize the value of your relationships with your client base.
Relevance - Sending The Right Message to The Right People At The Right Time
Want the magic potion? The way to solve all of your marketing challenges? The answer is relevance. Let's say you just blasted out an email campaign about a promotion you are running. Perhaps you have do this once a month and are seeing marginal results, but you don't know what to do to maximize results.
By understanding your target audience and developing Personas, you will gain tremendous insight as to what they want and when. When you layer that with an effective Customer Loyalty Program you will be able to automate manual repetitive tasks, reduce operational expense and will gain more frequent repeat-business and referrals.
Customer Loyalty Programs vary for each business, a software company may focus on contract renewals, facilitating customer service and referrals. While an online retailer will want to offer birthday clubs, gift cards, points programs etc.