Always Keep 'Em Coming Back For More
Building Trust & Gaining Loyalty
You work hard to win new business, and it's a fact that your existing client base is the best source for new business and referrals. However, many businesses struggle with the critical importance of nurturing client relationships. If you want to significantly increase sales and grow your business you will want to put some thought into ways to tap into your valuable client base for new sales and referrals.
Personas - Get to KNOW Your Audience
One of the first steps in building trust and gaining loyalty as well as lead generation is to know who your audience is. By analyzing your best clients to understand their needs and challenges you will be able to better communicate with and serve them. Developing personas for your best customers will provide a framework to make informed decisions about who your customers are, how they behave, and what they want. This will also help you understand what motivates them to take action - or the why behind the click so you can then maximize the value of your relationships and better serve clients needs.
Relevance - Sending The Right Message to The Right People At The Right Time
Want the magic potion? The way to solve all of your marketing challenges? The answer is relevance. Let's say you just blasted out an email campaign about a promotion you are running. Perhaps you have do this once a month and are seeing marginal results, but you don't know what to do to maximize results.
By understanding your target audience and developing personas, you will gain tremendous insight as to what they want and when they want it. When you incorporate personas into your Customer Loyalty Program your business will be better able to serve your client base, by automating manual repetitive tasks, and reduce operational expense through more frequent repeat-business and referrals.
Customer Loyalty Programs vary for each business, a software company may focus on upgrades, contract renewals, facilitating customer service, testimonials and referrals. While an online retailer will want to focus on birthday clubs, gift cards, rewards/points programs, refer-a-friend incentives, etc.